Will Boots benefit from Treat Street or will it have a negative impact Dissertation

Will Boots benefit from Treat Street or will it have a negative impact on the perception of their loyalty card - Dissertation Example total sales as estimated in 2008 in the Health and Beauty sector worth 17.7 billion pounds out of which 36 % of the total was accounted for Boots. Boots being the largest single retailer in the cosmetic and health care division leads the market with innovative activities attracts the customers. In spite of being the leader in the sector Boots also was hit very badly during the period of recession. Due to the economic slowdown in the late 2008 consumers also became very price sensitive in the market. Along with this problem the competitive environment also forced the market leader Boots to rethink on its sales strategies and the discount and promotional campaigns to gain market share. For this reason the company implemented several strategies likes giving discounts and scheme cards to attract customers. Review showed that about 16% of the customers bought more and increased the sales during discount period. Loyalty Cards are introduced by Boots to encourage consumers to avail discount ed price and thus become a more loyal customer to the brand. With the change in society and consumers buying habit Boots introduced a more Advantage Card ‘Treat Street’ which gives the existing customer some extra benefits. This research is done in order to find whether Boots benefit from this Advanced Card or it has a negative impact on the perception of their loyalty card holders. About the Company Boots group, PLC is the leading beauty and health care retailer and one of the best known companies at United Kingdom. Boots is one of the members of Alliance Boots which is one of the leading international pharmacy-led health care and beauty group. Boots was established in the year 2006 when The Boots Company PLC was merged with the Alliance Unichem. As of 2010, the company operates in over 20 countries and is sold in over 130 countries around the world leads the market with about 3250 outlets at different locations. Though the company operates in pharmacy and cosmetic/toi letries but it is not known as the specialist in that section only, rather it is popularly classified as a mixed good retailer. With the growing trend towards self-medication the sales of Boots is mainly concentrated to three main products categories i.e. analgesics like Nurofen, Strepsils for cough and cold remedies and also skin care products like Clearasil. Though the company dominates in their own industry segment but they faced a lot of difficulties to grab the market share. As of 2008 the market share of Boots was about 35.9% of the total market. The main problems behind this difficulty are especially building by the competitive brands mainly the supermarkets with toiletries segment. Customers always prefer to have a single point to purchase all there needed products rather than going to different stores and buy different products of their need. This is the main reason for the huge development of the shopping malls and super markets. Though these supermarkets don’t have much variety in products but they attract the customers with good amount of discounts and offers. Along with this due to economic recession in late 2008 the health and beauty sector was very badly hit which affected the purchasing power of the customers also. Thus to gain market share Boots worked out on their sales strategies thoroughly and introduced several discount schemes (Brandy, 2010,

Antigone Essay Example | Topics and Well Written Essays - 750 words - 3

Antigone - Essay Example Inclined to perform her duties as a sister and a human being, Antigone defied the king’s order and went to bury her brother alone. This made the king furious of her especially when she admitted that she has done the crime of disobeying the king’s orders but has obeyed the laws of gods which she considers worthy of being obeyed above any law. The woman argued that her actions were based from common human kindness which even the king would see fit if only he considers that he is but human who commits mistakes. However the king was not bent to listen to anyone, not less a woman who disobeyed his orders. The play portrays a very moving story of a courageous woman who only wished to do what was right. Antigone disobeyed the king which made her suffer so many things such as being imprisoned and treated as a criminal and married to the grave instead of her lover, the king’s son. On the contrary, she was considered a hero in the eyes of the common people because she reflected the courage to fight injustice which none of them could have bravely shown. The woman’s character, although despised by the king, was indeed one of great value. She has her own principles founded on what is right and just and she exemplified a life worthy of honor. Her courage is rare especially at a time when tyranny rules. She did not even try to hide from people whom she knew will eventually discover her and report her to the king. When she was brought to the king’s presence, she admitted without any fear that she was the one who buried her brother. Such character is truly a noble one. Antigone did not think about herself but acted as any person would have done if there was no fear instilled in them. She believed that burying her brother was the right thing to do even if meant going against the commands of the king. She evidenced not only a kind heart but also an intelligence that made her an honorable woman. Her arguments with the king are filled with truth and wisdom which